In general, predictions from inoculation theory were confirmed: all defenses conferred resistance to attack; the refutational defense was superior to … The most well-known framework for conferring resistance against (malicious) persuasion is inoculation theory (McGuire, Reference McGuire 1964; Compton, Reference Compton, Dillard and Shen 2013).Much like how a real vaccine is a weakened version of a particular pathogen, a cognitive inoculation is a weakened version of an argument that is … T2 - An overview of 15 selected persuasion theories, models and frameworks. "Two tests of the mechanism of inoculation theory." inoculation theory n. inoculation theory. The theory uses medical inoculationas its explanatory analogy—applied to attitudes (or beliefs) rather than to a disease. Kimberly.
To illustrate: injections that contain a weakened dose of a virus can confer resistance against future The theory is based on the biological analogy of an organism that has been …
Sort. This is a well-used and time-proven method to organize presentations for maximum impact. It suggests that the process of building resistance against persuasion follows the biological analogy of an immunization process.
The inoculation theory suggests that when people form opinions about things, those opinions are hard to change, especially if met with weak opposition throughout time. Because the spread of fake news in online networks bears close resemblance to the manner in which a virus replicates (Kucharski, 2016), one promising avenue has been the revival of inoculation theory. AU - Stam, Kathryn R. AU - Guzman, Indira R. AU - Stanton, Jeffrey M. PY - 2009. methods of inducing resistance to persuasion [6]. Since the current investigation was stimulated . Inoculation theory. The Anger Management Group ( Amg ) Program For Men Biological inoculation works by exposing people to a weakened version of an attacking agent such as a virus. by . In 1957, Leon Festinger proposed another theory for understanding how persuasion functions.
emphasized rhetoric and elocution as the highest standard for a successful politician. We will trace inoculation's development; reconsider some of its assumptions; explore its application in … Inoculation theory is a classic theory of social influence, describing how exposure to weakened versions of challenges motivates a process of resistance to protect against future, stronger challenges. COVID-19.
Emerging during the Second World War, inoculation theory concentrated on political persuasion and propaganda campaigns. (in press). McGuire and Papageorgis (1961) argued that people to help citizens navigate credible, biased, and false information. Articles Cited by Co-authors. Goals of the Inoculation Theory As mentioned previously, resistance to persuasion is the primary goal of the inoculation theory. Chen, S., & Chaiken, S. (1999). AU - Cameron, Kenzie A. PY - 2009/3/1. New York, NY: Academic Press. in Psychology, Behavioral And Social Science. Inoculation theory The most well-known framework for conferring resistance against (malicious) persuasion is inoculation theory (McGuire, 1964; Compton, 2013). Inoculation Theory - Joshua Compton 15.
Many studies have used inoculation theory to predict resistance with beliefs which have been attacked.
Results: The theories are categorized as message effects models, attitude-behavior approaches, cognitive processing theories and models, consistency theories, inoculation theory, and functional approaches. Importantly, inoculation theory was developed well before the rise of the internet and traditionally, research has focused on protecting “cultural truisms”, or beliefs so … Inoculation theory can offer useful guidance to teachers as they talk with Net Generational students about digital learning projects. Journal of Applied Communication Research, 44(4). Public Opinion Quarterly. Get Access. Affect and Persuasion - James Price Dillard and Kiwan Seo 11.
According Inoculation is a farming practice that helps growers give their crops a productive start to the season, improving plant vigor and return-per-acre […] The research led to development of the inoculation theory. Inoculation theory is a framework from social psychology that posits that it is possible to pre-emptively confer psychological resistance against (malicious) persuasion attempts (Compton, 2013; McGuire & Papageorgis, 1961). New York, NY: Academic Press. Inoculation theory, often regarded as the grandfather theory of persuasion, was developed by William McGuire and colleagues in the 1960s. Inoculation Theory continues to be studied today by communication, social psychology, and social science researchers. T1 - A practitioner's guide to persuasion. It suggests that the process of building resistance against persuasion follows the biological analogy of an immunization process. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. One of the most comprehensive approaches to inducing re-sistance to persuasion has been inoculation theory as formulated by McGuire [6]. Inoculation theory (McGuire, 1961a, 1961b) represents one of the first systematic attempts to understand how individuals’ attitudes can be made resistant to change. subsequent counterattitudinal messages. Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion.
Theory predicts thatresistance to persuasion can be markedly increased by a process of inoculation; exposing the recipients to relatively weak arguments against an issue together with rebuttals that recipients are either presented with or think up for themselves. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. With the myriad of messages crossing our paths everyday, this theory proves to be very useful. At the core of inoculation theory (McGuire, 1961a,b) is a biological metaphor.McGuire suggested that attitudes could be inoculated against persuasive attacks in much the same way that one's immune system can be inoculated against viral attacks.In medical immunization, weakened forms of viruses are injected into the … William McGuire, the originator of the theory in 1961, created the phrase attitude inoculation to refer to the process ("Have your children had their anti-smoking shots?” 2004). During World War II, the United States War Department had an experimental research branch in a unit called the “Department of Information and Education”. This essay will document the development of inoculation theory as well as the use of forewarning in forming resistance. This study uses a theory from persuasion research, known as Attitude Inoculation Theory (AIT, McGuire, 1961), to help women who intend to breastfeed maintain their commitment to breastfeeding, even when they are exposed to arguments for the use of infant formula. The last decade, in particular, has been a period of explosive growth for inoculation. a . ~c~uire (1961) and his associates performed . 4. Cognitive inoculation is based on the biological analogy of vaccine immunisation (McGuire & Papageorgis, 1961; McGuire, 1964). An inocula- Chapter 1 is a broad-brush review of theories of radicalization. Chaiken, S. (1980). Communication Research Reports, 38, … Persuasion | CommGAP | 4 • inoculation: Resistance to persuasion can also be strategically induced to guard against counter-persuasion. Most of my work of late focuses on the theory itself—how it works, why it works, and whether it might work better. Examining the “Blanket of Protection” conferred by inoculation: The effects of inoculation messages on the cross-protection of related attitudes. questions arising from McGuire's findings, a thorough review of inoculation theory research is necessary.
Inoculation theory. 14. T1 - A practitioner's guide to persuasion. Public Opinion Quarterly. Josh Compton studies how “inoculating” people against persuasion can make them more resistant to arguments they encounter later. Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. McGuire's inoculation theory employs an analogy to predict the effectiveness of defenses in inducing resistance to persuasion. Research studies suggest theories such as the SMCR model, Ranks theory and inoculation theory are effective models of persuasion. Inoculation Theory Compton J. Inoculation theory. (in press). Inoculation theory can offer useful guidance to teachers as they talk with Net Generational students about digital learning projects. 859-218-3746. J. January 19, 2021 8.14am EST. Research has … Expand The emergence of the novel coronavirus (SARS-CoV-2) in December of 2019 has quickly led to a global pandemic claiming hundreds of thousands of deaths worldwide already (Roser et al., 2020). Much like how a real vaccine is a weakened version of a particular pathogen, a cognitive inoculation is a weakened version of an argument that is subsequently refuted, Journal of Personality and Social Psychology, 39(5), 752–766.
The theory is a model for building resistance to persuasion attempts by exposing people to arguments against their beliefs and giving them counter arguments to refute attacks. Associate Professor. Parker, K. A., Rains, S. A., & Ivanov, B. Inoculation theory was originally pioneered by William McGuire (1964) in an attempt to induce attitu - dinal resistance against persuasion and propaganda, in a manner analogous to biological immunization. With the myriad of messages crossing our paths everyday, this theory proves to be very useful.
T2 - An overview of 15 selected persuasion theories, models and frameworks. Healthy, highly productive plants – that’s one of the main goals of every growing season, right? View Article View Article The effective appeal is called inoculation. Compton J. Inoculation theory. Research in several domains has shown that attitudinal inoculation effectively promotes resistance to persuasion.
inoculation theory is based upon pretreatments (defensive rnessag2s) 'tihich "immunize,. Compton, J. Communication yearbook 29. Compton, J. Inoculation theory is unique. inoculation theory and more contemporary dual-process theories of persuasion such as the Elaboration Likelihood Model (Petty & Cacioppo, 1986) and the Heuristic-Systematic Model (Chaiken, Liberman, & Eagly, 1989), much of the Persuasion and the structure of affect / James Price Dillard and Anneloes Meijnders The concept has applications for dealing with political propaganda and is known as inoculation theory. (Previously Covered.
Speech 40: Resistance to Influence: Inoculation Theory-Based Persuasion. Cited by. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass … His research interests concern how to help people resist the influence of persuasive messages as well as how communication affects relationships. Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In this paper, we discuss existing literature of IT occupations, their culture and functions, the online information and knowledge sharing through social networking, and attitude change using inoculation as a method of persuasion. inoculation theory to new domain, and at the same time, suggest a new strategic approach for candidates in political ... Persuasion, the conscious attempt to alter the attitudes or behaviors of another, plays a central role in politics. “grandparent theory of resistance to persuasion”: inoculation theory. receivers against persuasion . Inoculation theory is a classic theory of social influence, describing how exposure to weakened versions of challenges motivates a process of resistance to protect against future, stronger challenges. De- Persuasion inoculation is modeled after medical inoculation: a weakened form of a challenge motivates resistance to stronger challenges encountered later. studies on resistance to persuasion. William . Y1 - 2009/3/1. In addition, they determined the boomerang effect to be a unique theory of persuasion in which the communication efforts result in goal opposites (Woodard et al., 2013, p. 144). Growers know to achieve this goal, the process must start with the seed, and that means inoculation. In this episode, we considered ways to inocu… n. A theory of resistance to persuasion according to which most ordinary attitudes and beliefs are more or less resistant to ... Access to the complete content on Oxford Reference requires a subscription or purchase.
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