Typically, how motivated the user is to achieve a goal on a design will decide which route of processing he/she takes, although both are often used in some combination. When people are strongly motivated and have time to think over a decision, persuasion occurs through the central route, in which they carefully weigh the pros and cons of a choice. Maria and Becka are assigned a class presentation where they must try and persuade their classmates to buy one of two cars. There are two paths to persuasion: Central route: The central route occurs when the "persuadee" actively processes the potentially persuasive information. But a month after hearing the message from the credible source Micheal began to forget who told him to quit and why. attribution theory. The announcement aimed at the older men should rely on the peripheral route to persuasion. This is a low level of elaboration. For example , a listener may decide to agree with a message because the source appears to be an expert, or is attractive. The Peripheral Route: where an individual is influenced by some simple cue or feature of the context of persuasion, without giving the information much thought (e.g. In some situations the ELM's peripheral route to persuasion may work fine, but in other situations persuading a person or group calls for taking the central route instead. This worksheet-quiz set has been assembled to assess your knowledge about the central route of persuasions as well as your .
Helen, on the other hand, also notices that the candidate is a Democrat whereas she is a Republican and she is not wild about the song featured. Exposing participants to weak arguments before presenting them with strong persuasive messages helps participants resist persuasion. Individuals who use this route to persuasion often are influenced by superficial factors such as the clothing, appearance or job title of the opposing party. This is the peripheral route to persuasion - when people do not elaborate on a persuasive argument and instead are swayed by surface characteristics that are peripheral to the message. ), created by Jake Teeny and Ben Oliveto, compares the central and peripheral routes to persuasion and also looks at how techniques of persuasion such as Scarcity and Social Proof influence our consumer choices. Additionally, what is the elaboration likelihood model quizlet? Maria is trying to sell her car through the central route of persuasion, while Becka is restricted to utilizing the peripheral route of persuasion. Persuasion is the bread and butter of marketing managers. There are two major routes of persuasion: central and peripheral. depends on the audience. The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, while the central . What is a good example of central route persuasion quizlet Two "Routes" to Persuasion Petty and Cacishoppo (1986a, 1986b) declare that there are two routes to persuasion: central and peripheral. Credibility. Some of the commercials are easy to remember and are a good laugh. Figure 12.15 Persuasion can take one of two paths, and the durability of the end result depends on the path. What is a good example of central route persuasion quizlet? The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. (peripheral route to persuasion).
b. the peripheral route to persuasion c. a second-hand attitude d. a and b. Peripheral route to persuasion Occurs when people are influenced by incidental cues, such as a speaker's attractiveness.
December 2, 2020 by Arindra Mishra. arguments in a persuasive message. According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral. Instead of focusing on the facts and a product's quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. Central and peripheral 22 Micheal was recently persuaded to quit smoking because he read a message from the Surgeon General. What is the central route of persuasion. In case of the peripheral route to persuasion: The quality of the message claims are more important than a spokesperson, headline, pictures or music The receiver is likely and actively involved in the communications process Correct! The persuasion process has two routes: Peripheral route for persuasion: in this route, people are poorly motivated, so it is a superficial persuasion since the person accepts the message . What is the elaboration likelihood model quizlet? This is an advertising model created in the 1980s as a marketing tool that reveals how persuasive an embedded message is within an advertisement.
The elaboration likelihood model is a theory of persuasion that suggests that there are two different ways people can be persuaded of something, depending on how invested they are in a topic. These routes are the central route and the peripheral route. In 1991, Bas Verplanken, a professor of social psychology at the . Definition. The peripheral route is an indirect route that uses peripheral clues to associate positivity at the message (Petty & Cacioppo, 1986). Two "Routes" to Persuasion Petty and Cacioppo (1986a, 1986b) state that there are two "routes" to persuasion: central and peripheral. People don't just use it to sell products. In the article "Self-congruency as a cue in different advertising-processing contexts" (2002, Communication Research, 29.5), Chang analyzes the success of advertising messages based on the ELM. the scientific study of how we think about, influence, and relate to one another. peripheral route to persuasion. AP Psych Vocab Quiz 1. Three Factors Influencing Persuasion. Which of the following is an example of using the central route to persuasion. Psychology questions and answers.
Low motivation leads to the peripheral route, while high motivation leads to the central route. deciding based on the . Peripheral Route VS. Central Route in Car Commercials. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986).
The announcement aimed at the younger men should rely on the central route to persuasion. What is peripheral route persuasion quizlet? a. The peripheral route to persuasion takes advantage "trigger features" that activate sequential behavior in animals and humans. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.. What is the sleeper effect of divorce? The former is called central route processing and takes a greater effort of cognition. ), created by Jake Teeny and Ben Oliveto, compares the central and peripheral routes to persuasion and also looks at how techniques of persuasion such as Scarcity and Social Proof influence our consumer choices. Rational appeals are more effective with well-educated or analytical people because they take the central route. occurs when people are influenced by incidental cues, such as a speaker's attractiveness. Peripheral Route To Persuasion. Peripheral Route Processing. Mere-exposure effect: The tendency to like new stimuli more when you encounter it more frequently. (Select all that apply) A) Likability of the communicator B) Reason in the message C) Attractiveness of communicator D) Deep thought of the audience Such cues might be source. Peripheral route to persuasion: A method of persuasion in which you are convinced by something other than the message's content. based on the idea that attitudes are important . Our motivations in persuasion will determine which path we want our audience to follow. This was used by 10th Jury giving prejudice and racist reason to support his decision and to persuade other. This model proposes that persuasion happens through two routes: the central route and the peripheral route. Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. See link to transcription below.
For example, a listener may decide to agree with a message because the source appears to be an expert, or is . When using . 21 Oct. We were talking about peripheral routes and central routes in class and it made me realize that a lot of car commercials use peripheral routes to reach the potential customer over central routes. The central route to persuasion is to be persuaded by the content of the message as the peripheral route to persuasion is to agree on the message not based on the arguments but on the expertise of the speaker.For example, when a relationship expert speaks, you can decide to agree with him on the mere fact that he is a relationship expert but not on what he is saying because it may be correct . "decriminalizing marijuana" (reducing use to a minor misdemeanor for any quantity under a pound) would fall within the latitude of rejection . E. Discuss attitude formation and change, including persuasion strategies and cognitive dissonance. In the peripheral route to persuasion, consumers typically have a low involvement with the product message. peripheral route are postulated to be relatively temporary and unpredictive of behavior.' Unfortunately, none of the unique theories of persuasion has yet provided a comprehensive view of attitude change. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. If your anchor position is "Marijuana should be legalized," then according to the Social Judgment Theory. Central route to persuasion: A method of persuasion in which you are convinced by the content of the message. The people do not pay as much attention to the actual information about the product, but pay more attention to the attributes in the commercial, which could subconsciously form a brand attitude or purchase intention. Both announcements should rely on the central route to persuasion. What is the peripheral route to persuasion quizlet? Peripheral Route to Persuasion takes place when.
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