The second main form of persuasion is peripheral route. https://www.thoughtco.com/elaboration-likelihood-model-4686036 Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. It is a process of getting influenced by facts and reasoning. peripheral Central Route of Persuasion - An Easy Explanation ... The central route implies a higher probability of elaboration. Our brains are not designed to handle all the information we receive. b) Big 5 persuasion model c) cardinal trait model. 5 Peripheral Route to Persuasion Examples in Everyday Life ... In the case of the peripheral route to persuasion. 1. Solved: Explain what is meant by a central versus ... The former is called central route processing and takes a greater effort of cognition. Routes to Persuasion, Central and Peripheral Central and peripheral route persuasion. Persuasion is an essential skill for the success of business. The central route to persuasion tends to be rational and information-based. This style involves using emotion and the costumer's other interests to make a sale. There’s the systematic, or central, route and there’s the superficial or peripheral processing route. The model describing two distinct routes of persuasion, central and peripheral, is known as a) elaboration likelihood model. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). We are constantly exposed to different sources of persuasion everyday whether it is from the advertisements on television, or the towering billboards we drive past, persuasion is unavoidable. Peripheral Route Processing. Identify the factors related to the … The peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content. 0. The model describing two distinct routes of persuasion, central and peripheral, is known as a) elaboration likelihood model. Peripheral route to persuasion examples In order to continue enjoying our site, we ask that you confirm your identity as a human. My previous background is from business and I belong to a business family. These include direct, mindful, information-based routes to persuasion. Central Route Persuasion Peripheral Route Persuasion Personal Experience. A video of some great commercials that give powerful peripheral cues that demonstrate that part of persuasion in social psychology. Persuasion occurring through the peripheral route is. The peripheral route to persuasion consists of a person's association with positive or negative qualities in the stimulus that isn't related to the logical … *The central route to persuasion occurs when a person is persuaded by the content of the message. The Central Route and Peripheral Route to Persuasion. The peripheral route focuses on persuasion through other factors, not the message itself, such as good looks or high standing. The peripheral route to persuasion is directed at uninvolved consumers because it is more effective to attract the customer through peripheral advertising cues such as the specific attractive model in the advertisement or the setting of the advertisement. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. … The peripheral route to persuasion is where a person bases his response to a message on reasons other than the content of the message itself. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. In discussing the use of the four elements of persuasion, be sure to address the strengths and weaknesses of the campaign. Step-by-step solution. d) routing model. admin . Because it is high involvement, we are very sensitive to what is a good argument and a bad argument. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. Is taken when one is unable or unwilling to execute the cognitive assignment (no matter how much a shopper wishes to dig into the details of a specific product, he is just too mentally exhausted to do so). The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. The systematic route is similar to the elaboration likelihood model’s central route, while the heuristic route is similar to the peripheral route. Generally, think of central-route persuasion as invoking deep thought on the topic through logic and emotion. Hi Wayne. The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. What Is The Role Of An Automation Engineer In The Industry? The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. In contrast, the peripheral route involves. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Thank you very much for your cooperation. This is the peripheral route to persuasion – when people do not elaborate on a persuasive argument and instead are swayed by surface characteristics that are peripheral to the message. This model offers two different routes people can take in order to figure out how to persuade others. A cult, also known as a new religious movement, is defined as an exclusive group of individuals who come together to follow a leader's extreme ideas. What Are The Characteristics Of … Low elaboration, or peripheral route processing, means the opposite. A theory of persuasion that proposes that persuasive messages can influence attitudes by two different routes, central or peripheral 6 Central route … Compare The Central Route To Persuasion. If you’re using your peripheral route of processing, you’re generally more accepting of ideas that might not necessarily be true although they may appear to be, and it is by doing this that you are far more susceptible to persuasion. Persuasion is the bread and butter of marketing managers. (peripheral route to persuasion). We do not have the capacity to process all of this information. The peripheral route to persuasion is directed at uninvolved consumers because it is more effective to attract the customer through peripheral advertising cues such as the specific attractive model in the advertisement or the setting of the advertisement. Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. Routes to Persuasion Central route to persuasion analytic, high effort, cogent arguments Can produce durable, long-term changes in behavior and agreement Peripheral route to persuasion intuitive, low effort, use heuristics Can produce bigger changes in behavior, but not agreement … This type of processing requires less effort and allows us to react to persuasive messages automatically. a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated. a model of persuasion maintaining that there are two different routes to persuasion: the central route & the peripheral route what is the central route? What is the peripheral route to persuasion? The peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content. When elaboration is higher, people use central route processing requiring conscious cognition. The central route being that the content is the persuasive part of the message, and the peripheral route is when anything but the … The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. peripheral route to persuasion persuasion that occurs when people are influenced by incidental cues, such as a speaker's attractiveness. Post navigation. b) Big 5 persuasion model c) cardinal trait model. ways or routes to persuasion: the central route and the. How is peripheral route persuasion used? peripheral route. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive. peripheral cue. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive. The ELM consists of two routes that influence persuasion: the central and peripheral routes. Answer (1 of 2): What is the concept of peripheral route to persuasion and how does it relate to social psychology? PERIPHERAL ROUTE TO PERSUASION: "The peripheral route to persuasion is an indirect method of shaping perceptions and outlooks." Two Methods of Persuasion: Central and Peripheral. The Central Route and Peripheral Route to Persuasion. C) used to determine if the position taken by the source has any merit. Peripheral Route Processing. … A) likely to last a shorter time than central route persuasion. The cues received by the individual under the Peripheral Route are generally unrelated to the logical quality of the stimulus. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. In this chapter, we will review the two main routes of persuasion: the central and the peripheral route. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. A trusted reference in the field of psychology, offering more than 25,000 clear and authoritative entries. And a bit dramatic. Hi Wayne. Because it is high involvement, we are very sensitive to what is a good argument and a bad argument. The elaboration likelihood model is a theory of persuasion that explains that you can motivate people via one of two processing routes. This may include anything from physical attractiveness, style of delivery, or just the mood of the moment. The central route of information processing gets activate… Every second that we are conscious, we are bombarded with information through our senses. Helen, on the other hand, also notices that the candidate is a Democrat whereas she is a Republican and she is not wild about the song featured. This route is far less effective at selling something than the alternative route, the Central route. Peripheral Route. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive. First there is the central route to persuasion, which involves looking at the different arguments, facts, figures, and systemically coming to a decision. People. Persuasion occurring through the peripheral route is. According to theorists, persuasion happens in two ways which are the two routes of persuasion. Central route persuasion talks about the duration of the message being shown to a person, the number of times, and the persuasiveness of the message. The audience is active here and they believe what is shown or told. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message. The peripheral route to persuasion is one of the two factors in the elaboration likelihood model which consists of two different routes: central route processing (hyperlink?) This model proposes that persuasion happens through two routes: the central route and the peripheral route. Alternatively, a "peripheral" route to persuasion may occur. Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. Nonetheless, she thinks carefully about the position statements the candidate makes in the Central route to persuasion was first discussed by Richard Petty and John Cacioppo. Thus, the motivation to process the message will determine the route that it takes. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive. Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. See also elaboration-likelihood model; … Peripheral Route Processing. The central route to persuasion works best when the target of persuasion, or the audience, is analytical and willing to engage in processing of the information. Answer (1 of 2): What is the concept of peripheral route to persuasion and how does it relate to social psychology? a. anti-smoking advertisements that rely on celebrity spokespeople advocating for reduction in cigarette use b. supporting your sister who has decided to go cold turkey in order to quit smoking The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1984). are influenced in manner consistent with a message.
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